Editors of periodicals are allotted space to use based upon the number of ad pages sold in that issue. The editorial well.
An editor can plan content based upon budget projections, but never really knows until deadline when the ad salespeople are clamoring to squeeze in some last minute stuff or are falling short of quota.
I had an editor working for me who seemed especially adept at cutting to fit during this hectic window. He told me he simply lopped off the back end of articles.
I asked if there was a quality issue doing it that way instead of wading through the entire article and sifting out less important material. “Journalists are taught to put the important things first. Hey, it works!”
Ah, July 4th weekend. Three glorious free days of summer weather to do whatever. Except I have six days worth of stuff on my to-do list: family, romance, kayaking, yard work, house work and car washing.
How to prioritize? I could try lopping off the back end of the list.
Hey, it works!
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