Lead story, second section of today’s newspaper: local village going after a developer about eyesore property. Nothing earth-shattering about that. Real estate developers are about change and that always ruffles some feathers.
Therefore, public relations is a critical success factor if you’re in that business. You want to project the image of being a positive element and that your work is good for the community.
So, I read the article, curious to learn how they got crosswise with people who should be receptive to any development in this economic climate. The official complaints are in the lead, but I think a contributing factor is in the third graph. There it is, the name of the developer. B.A.D. Properties.
How did that meeting go? The lawyer advises his client that he needs a name to file with the state and it should be something that connotes being a worthy asset and of quality, appealing to all the elements in the community.
“B.A.D. Properties.”
“B.A.D. Properties? Max, you’re a genius! How could anyone not love that?”
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