Through my various businesses and organizations, I landed on numerous prospect and customer lists. I suppose I could get myself removed, but it helps keep me updated on emerging technologies. Well, about as current as I can get.
Today’s communication from a printer made it worthwhile, if only for the amusement value. It was promoting the use of printing as a medium of prospecting and selling. It was a well thought out treatise on how the most important documents in history were printed on paper, paper is tangible, paper has good retention, etc., etc.
The argument was compelling and the writing finely crafted. And, it probably would’ve been effective had he not sent it out via broadcast email.
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