Our president and government decided to bail out two domestic automobile makers who were teetering on the brink. They suffered from mismanagement and the perception that our products are inferior to foreign makes.
While the industry is integral to our economy, one could legitimately question this decision. That’s a subject for another time.
Regardless, the taxpayers are up to their eyeballs in underwriting this, including the reversal of the negative image. General Motors is one of the beneficiaries of our largess.
So, I’m bit surprised by the recently unveiled Buick advertising campaign for the new Buick Regal that credits its advantage to being German-engineered. How’s that again?
Forget for a moment the obvious question. “If German technology is superior, then why wouldn’t I buy a completely Teutonic product instead of a partial copy?”
More pertinent is that we plowed untold millions into enhancing the image of American vehicles to put them on a par with foreign competition. I didn’t anticipate that the money would be used to promote the idea that foreign technology is superior. Or, farming out employment beyond our shores.
Then again, why am I surprised?
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Some of the auto industry's advertising claims make no sense. I remember when Mazda was touting its new van a few years ago (Millenia, maybe?). Mazda kept telling us how much it handled like a sports car. Really? That would be amazing, if it had any chance of being true. Common sense tell us that nothing with that high of a center of gravity is going to handle like a sports car. Plus, if I wanted a sports car, I'd buy one, instead of a big, stodgy van. Those ad execs are either really confused, or they think consumers are none too bright.
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