Thursday, January 05, 2012

Soured on advertising

One of the saddest commentaries on the decline of traditional media is their lowering of the bar on advertising they will accept. Grasping at straws, they now take on any huckster of miracle cures, get-rich-quick schemes and any other predator who can make good on an advertising invoice.

You’re not even safe with the house organ of an association that purports to look out for your best interests. For example, my latest edition of the AAA rag carries a full page ad for a book that reveals the medicinal secrets of vinegar and suggests it make be better than prescription drugs for everything from arthritis to bladder infections. That doesn’t even begin to cover it because they boast it as providing 1,000 remedies.

Sensing you may harbor doubts about that, they show an excerpt that includes treating burns, weight loss and the treatment of blemishes and age spots. What catches my eye are items #10 and #19.

The former is “Boost memory” and the latter “Improve memory.” Just nine items down the list and the author already forgot he included that.

Better drink some vinegar.

No comments: